As of this writing crude oil is just under $100/bbl. Gasoline was just barely under $4.00/gal. The economic recovery in the US is stalling due at least in part to high energy prices. The US imports 50% of its oil annually, an improvement from 2005, but still it is a large number.
We need a change! Perhaps algae biofuel can fill the need for a liquid fuel that is locally produced and cost effective. BUT is the technology really ready? We can find out with a strategic technology (product) analysis. Emerging Tech Insights has made the data for an algae biofuel strategic technology analysis freely available. Feel free to browse.
So far (see previous posts), we have validated the algae biofuel database of 11,934 patents.
- It contains the ideas we expected.
- The database contains the companies we expected.
- The database has the IPC codes we expected.
- We also identified some adjacent markets using the 4-digit IPC codes.
- We have explored the text (vocabulary) structure of the database using text clustering and we discovered and visualized the relationships among the most important (according to the computer) keywords in the algae biofuel database.
While text clustering is fast and independent of analyst bias, text clustering does not always provide the detail needed for an good algae biofuel strategic technology analysis. For more detail, we need to develop markets, categories and segments that describe algae biofuel products, product features, processes and raw materials. Let’s start with some definitions of categories and segments as this is an important concept.
- Markets are typically defined by marketing research. For our purposes, markets are a collection of related categories. In this analysis, our market is algae biofuel, other related products and end products that can be formed from algae triglycerides and other algae oils.
- Categories represent the technology stack. A technology stack includes ingredients, materials, processes, and methods arranged in a manufacturing sequence.
- Segments are sets of specific solutions that belong to a category. A segment is defined by a set of keywords or key phrases. As a result, a segment contains companies, organizations, and individuals who are pursuing specific solutions for the specific problem of this segment.
Yes, we are going to organize our technology (patent) information into a business context! In so doing, we create an explicit technology-business linkage that can have an immediate impact on management decisions. In particular, we are going to be able to extract information that will help us better understand whether algae biofuel is ready for prime time and who is ready to make it happen IF algae biofuel IS really ready.
First, we need to remember that we are thinking of algae biofuel as a PRODUCT with market outlets, product features, manufacturing processes and raw material inputs. Then, the process of organizing technology (patent) data into markets, categories, and segments can be thought of as forming an outline. Emerging Tech Insights generally starts an outline by reviewing marketing research reports and process flow diagrams. Opinions from internal or external experts in the area expand the outline. Finally, we use text clustering to help discover relations we had not anticipated.
Over the years, I have been amazed at how few organizations can do the outlining step well. To help, Emerging Tech Insights has developed (for the consulting side of our business) an INTAKE INTERVIEW. You are welcome to use this information organization process if you find it valuable.
Fortunately, the Worldwide Web is loaded with examples of algae biofuel process and refinery process flow diagrams (1, 2, 3, 4, 5, 6, etc.) There is a massive amount of economic analysis (7, 8, 9 and much more). In addition, the National Algae Biofuel Technology Roadmap represents a current and detailed outline of the technology capabilities and product development hurdles. See page 97 for their process flow diagram. For our purposes, Emerging Tech Insights has decided to adopt the streamlined algae biofuel process flow picture shown below.
Using the process flow diagram, co-word extraction, expert opinion, marketing research, the worldwide web and the national algae biofuel technology roadmap, Emerging Tech Insights has created 20 categories and 236 segments to try to answer the questions about whether algae biofuel technology is ready for prime time product development and what companies might be prepared to drive it.
It will be easiest for you to view the categories and segments in the algae biofuel strategic technology assessment database.
- To reach the access the algae biofuel strategic technology assessment landscape access point, click this link.
- Fill in the brief registration. There is no cost. The form really is brief and we promise not to span you!
- Bookmark the Control Panel link so you don’t need to register again.
- Finally choose the link titled “Search Strategies and Segment Visual Indexes” on the control panel. See the diagram below.
Emerging Tech Insights hopes that the algae biofuel technology landscape will do two things.
- First, we hope that the data and commentary will move the discussion from maybe-we-can-someday to let’s-get-this-alternative-energy-option-going-NOW.
- Second, it is ETI’s hope that the commentary will inspire the use of competitive technology analysis in corporate decision making in your particular new product development. Our experience is that technology mapping can facilitate difficult, dangerous decisions, but that it is also the best kept secret on the planet.









