Algae Biofuel – Categories and Segments

As of this writing crude oil is just under $100/bbl.  Gasoline was just barely under $4.00/gal.  The economic recovery in the US is stalling due at least in part to high energy prices.  The US imports 50% of its oil annually, an improvement from 2005, but still it is a large number.

We need a change!  Perhaps algae biofuel can fill the need for a liquid fuel that is locally produced and cost effective.  BUT is the technology really ready?   We can find out with a strategic technology (product) analysis.  Emerging Tech Insights has made the data for an algae biofuel strategic technology analysis freely available.  Feel free to browse.

So far (see previous posts), we have validated the algae biofuel database of 11,934 patents.

  • It contains the ideas we expected.
  • The database contains the companies we expected.
  • The database has the IPC codes we expected.
  • We also identified some adjacent markets using the 4-digit IPC codes.
  • We have explored the text (vocabulary) structure of the database using text clustering and we discovered and visualized the relationships among the most important (according to the computer) keywords in the algae biofuel database.

While text clustering is fast and independent of analyst bias, text clustering does not always provide the detail needed for an good algae biofuel strategic technology analysis.  For more detail, we need to develop markets, categories and segments that describe algae biofuel products, product features, processes and raw materials.   Let’s start with some definitions of categories and segments as this is an important concept.

  • Markets are typically defined by marketing research. For our purposes, markets are a collection of related categories.   In this analysis, our market is algae biofuel, other related products and end products that can be formed from algae triglycerides and other algae oils.
  • Categories represent the technology stack. A technology stack includes ingredients, materials, processes, and methods arranged in a manufacturing sequence. 
  • Segments are sets of specific solutions that belong to a category. A segment is defined by a set of keywords or key phrases. As a result, a segment contains companies, organizations, and individuals who are pursuing specific solutions for the specific problem of this segment.

Yes, we are going to organize our technology (patent) information into a business context!  In so doing, we create an explicit technology-business linkage that can have an immediate impact on management decisions. In particular, we are going to be able to extract information that will help us better understand whether algae biofuel is ready for prime time and who is ready to make it happen IF algae biofuel IS really ready.

First, we need to remember that we are thinking of algae biofuel as a PRODUCT with market outlets, product features, manufacturing processes and raw material inputs.  Then, the process of organizing technology (patent) data into markets, categories, and segments can be thought of as forming an outline.  Emerging Tech Insights generally starts an outline by reviewing marketing research reports and process flow diagrams. Opinions from internal or external experts in the area expand the outline. Finally, we use text clustering to help discover relations we had not anticipated.

Over the years, I have been amazed at how few organizations can do the outlining step well.  To help, Emerging Tech Insights has developed (for the consulting side of our business) an INTAKE INTERVIEW. You are welcome to use this information organization process if you find it valuable.

Fortunately, the Worldwide Web is loaded with examples of algae biofuel process and refinery process flow diagrams (1, 2, 3, 4, 5, 6, etc.)  There is a massive amount of economic analysis (7, 8, 9 and much more).  In addition, the National Algae Biofuel Technology Roadmap represents a current and detailed outline of the technology capabilities and product development hurdles.  See page 97 for their process flow diagram.  For our purposes, Emerging Tech Insights has decided to adopt the streamlined algae biofuel process flow picture shown below.

algae biofuel process flow diagram

Streamlined Algae Biofuel Process Flow Diagram

Using the process flow diagram, co-word extraction, expert opinion, marketing research, the worldwide web and the national algae biofuel technology roadmap, Emerging Tech Insights has created 20 categories and 236 segments to try to answer the questions about whether algae biofuel technology is ready for prime time product development and what companies might be prepared to drive it.

It will be easiest for you to view the categories and segments in the algae biofuel strategic technology assessment database.

  • To reach the access the algae biofuel strategic technology assessment landscape access point, click this link.
  • Fill in the brief registration.  There is no cost.  The form really is brief and we promise not to span you!
  • Bookmark the Control Panel link so you don’t need to register again.
  • Finally choose the link titled “Search Strategies and Segment Visual Indexes” on the control panel.  See the diagram below.
algae biofuel information database control panel

Algae Biofuel Information Access Control Panel

Emerging Tech Insights hopes that the algae biofuel technology landscape will do two things.

  • First, we hope that the data and commentary will move the discussion from maybe-we-can-someday to let’s-get-this-alternative-energy-option-going-NOW.
  • Second, it is ETI’s hope that the commentary will inspire the use of competitive technology analysis in corporate decision making in your particular new product development.  Our experience is that technology mapping can facilitate difficult, dangerous decisions, but that it is also the best kept secret on the planet.
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Algae Biofuel – What is happening? – From text clustering

With high gasoline and oil prices, it seems to me to be time to consider energy independence and alternative energy sources such as algae biofuel or algal biodiesel.  But is algae biofuel ready for prime time?  To answer the question, Emerging Tech Insights has prepared and published an algae biofuel technology landscape that we invite you to view at no cost.

So far (see previous posts), we have validated the algae biofuel database of 11,934 patents.

  • It contains the ideas we expected.
  • The database contains the companies we expected.
  • The database has the IPC codes we expected.

We also identified some adjacent markets using the 4-digit IPC codes.

Now, we are ready to begin answering the question “What is going on in algae biofuel?”

One way to figure out what is going on in algae biofuel is to use text clustering to extract the computer’s view of the most important keyword and keyword phrases.  We also use a force directed graph to help visualize the relationships among the algae biofuel keywords and keyword phrases.  Starting with 11934 patent titles and abstracts, our clustering program produced 6500 text clusters (single keywords and combinations of keywords) with 20 or more patents per cluster.  You can view the clusters at the text cluster link of the algae biofuel model we have published (see above).

No matter how you slice it, 6500 clusters is quite a lot of information to digest.  To simplify, we will focus on the 100 single-word main clusters.  A picture of the main clusters and the most important relationships among the main cluster keywords (indicated by the light gray lines) is shown in Fig A (below).  In this chart, clusters that are close to one another are more closely related that those that are more distant from each other.  The size of the circle indicates the size of the cluster.  The blue clusters are those that seem to me to be most directly related to algae biofuel.

algae biofuel main text clusters

Sometimes, it is easier to look at a groups of clusters.   In Fig. B,  the clusters are arranged (by the computer) based on the strong links between clusters as indicated by the gray lines.

algae biofuel grouping of text clusters

What does the clustering chart tell us?

  • Well, the light blue clusters (upper left) show that expected connections between fatty acids, fuels, fluids and viscosity.  However there is an unexpected and currently (for me) unexplained connection to whey protein, nutrition and flavors.
  • We can see certain algae and bacteria types.
    • cyanobacteria (green, upper right)
    • brown algae (red, middle left)
    • Interestingly, we do NOT see a green or microalgae cluster, suggesting that this expected theme is below the clustering threshold.
  • The genetics theme is apparent in the upper right in the pink with the polynucleotide and genes and proteins theme.
  • In the same pink area of the upper right, we can see unexpected themes:
    • tocopherol, Vitamin E-like compound and
    • astaxanthin, a yellow pigment found in yeast, microalgae,  fish, crustaceans, and birds.
  • The algae culture theme appears in the middle right in green.  It connects – as expected – to harvesting, cultivation and devices.  It even connects to the brackish (presumably brackish water) and radiation (presumably sunlight) themes.
  • In the center and in yellow, we find waste water streams, one of the sources of “fertilizer” for algal growth.
  • In the lower middle, we see a connection between algae and chewing gum.  It was a surprise for me, but it may represent an adjacent market that could be important to the economics of an algae venture.
  • In the middle and in blue, we see carragennan, a component of algae that has wide uses in the food industry and in other areas.  At one point, I had a bottle of carragennan on the shelf in my lab for coatings and enrobing experiments.
  • On the lower left and in red and two other surprises that we can investigate as alternative markets.
    • metal ions
    • hormones
  • Isothazolones (middle left and in red) are water biocides in waste water treatment.  I wonder how we could use this discovery to deal with unwanted infections in ponds?
  • See also the spectral – detection themes in dark blue in the upper left.  I don’t know what is in these clusters, but it sounds interesting and sparks my personal curiosity.

At this point, let me turn you loose with these pictures and with the full list of text clusters available from Emerging Tech Insights.   I can see some more specific themes than I could with the more general IPC codes.   Further, the grouping of clusters give me some insights that I will use later to organize more detailed and more business specific segments.

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Algae Biofuel – Adjacent Markets from IPC Codes

With gasoline prices stuck at over $4.30 per gallon (in my area) and with high oil prices and turmoil in the oil producing regions of the world, the time may have finally come for a serious look at algae biofuel.  IF we are to use algae as a biomass source, it would be helpful if algae had more uses that just to create feedstock for algae biofuel or as a chemical feedstock.   In other words, are there other markets in which algae participate that are not biofuel or chemical feedstock areas – adjacent markets?

algae biofuel IPC code distribution

Algae Biofuel - Adjacent Markets from IPC Codes

Our algae biofuel patent database and the IPC code distribution can help to further validate our database AND to identify adjacent market for algae products.  Below is a chart showing the top 49 4-digit IPC codes in our database.

WHAT IS AN IPC CODE? An IPC code is a code used by the patenting agencies in the world to help classify an invention.  A patent is assigned one or more IPC codes during the prosecution of the patent application.  Sadly, an IPC code only makes sense to serious patent searchers, a few attorneys and the patent offices.   Yet, they can help us further validate our database AND find adjacent markets for algae biofuel products with ease.  Let’s try.

IPC CODE STRUCTURE. IPC codes consist of a starting letter and a set of numbers and letters to define a code.  The longer the code, the greater is the detail or the narrower the category of the invention.  For example A61K is the code for medical preparations.  A01N is an agricultural code.  How do you know?   Experience and the WIPO website are the only teachers.  If there is a better way to understand these arcane codes, I’d like to hear about it!

MOST FREQUENT IPC CODE.  When I prepare a database like the algae biofuel database, I search each patent for the most frequent 4-digit IPC code.  For example, one patent in the algae biofuel database has the following list of codes assigned to it.

A61K 8/00; A61K 8/18; A61K 8/30; A61K 8/49;

A61K 8/64; A61K 8/96; A61K 8/97;

A61Q 1/00; A61Q 1/02; A61Q 1/04; A61Q 1/10

The most frequent 4-digit IPC code, enough detail for an initial adjacent market study, is A61K.   The algae biofuel IPC code distribution chart is based on the most frequent IPC code for each patent in the algae biofuel database.

VALIDATING THE ALGAE BIOFUEL DATABASE. Examination of the codes in this algae biofuel IPC code distribution chart shows all the codes you might expect to see.

  • The B0? codes show the separation methods needed to separate algae biofuel oil from other materials.
  • The C10 and C11 codes are expected as these describe the chemistry of oils and waxes.
  • The C12 codes contain references to the genetics that the National Algae Biofuel Roadmap emphasizes.

Based on IPC codes, we can expect our database to be able to provide strategically significant answers to questions about algae biofuels and to markets adjacent to algae biofuel.

OBSERVATIONS. In addition to the codes we might expect, there are codes that indicate adjacent markets.

  • The A01 codes indicate a relationship between algae and agriculture.  Maybe not a surprise, but it is clearly shown here.
  • The A21 and A23 codes indicates a relationship between algae and food that I did not fully expect.   Upon some thought, alginates and similar molecules are additives in many foods.  So maybe it isn’t quite as surprising.
  • The powerful spike at A61K indicates a relationship to medical preparations that I had not expected.  Algae’s relationship to cosmetics might have been anticipated upon second thought, but the size of the A61K spike was surprising!
  • The presence of inorganic chemistry codes C01, C02 and C05 might be expected on second thought.  After all these are components of fertilizers.  But, what other surprises lurk in this area.
  • The connection between the B09 codes, solid waste, and algae were postulated as adjacent markets for algae, and the chart clearly shows the connection.

As we continue to explore the algae biofuel space, I’m sure well find other correlations that are not fully expected.  What are your thoughts or questions?

What difference do adjacent markets make to algae biofuel?  It is always a good idea to be able to use and recycle all components of a biomass or other raw material.  In algae biofuel we are primarily interested in the fats and oils.  Adjacent markets give us the opportunity to offset algae biofuel production costs with profits form other parts of the algae body.

CONCLUSIONS.

The algae biofuel database contains the IPC codes that might be expected based on process flow diagrams.  This further indicates that the database is sufficiently broad to yield valid, meaningful strategic answers to technology and business questions about algae biofuel.

The IPC code distribution for the algae biofuel database contains hints at large, well developed adjacent markets that could offset production costs for algae biofuels.

OUR OFFER.  You are welcome to browse the data that supports our conclusions.  Just click on this link.  Then, after a short registration, you have FREE ACCESS to the data from which the conclusions are drawn.

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Algae Biofuel – Strategic Technology Assessment Process

Algae biofuel represents a needed future technology in my view.  But is it real?  When will algae biofuel finally hit and be commercially important?  Who has the technological lead in algae biofuel today?  Who tomorrow?  What are the barriers to commercializing algae biofuel?   What products can emerge?

To answer these and other business related, technology development and new product development questions, we will run a strategic technology analysis of algae biofuel.   A strategic technology analysis is a multi-step process.

Strategic Technology Analysis Process

Strategic Technology Analysis Process

  1. Define the study area
  2. Build a database of patents
  3. Organize 
  4. Measure technology developments – to manage them
  5. Visualize technology developments – to explain them
  6. Summarize
  7. Conclude/Action

The first step, defining the area, was fairly straight forward in this case.  We wanted to know about algae biofuel or algal biodiesel.   Interestingly, the definition process is not always so easy, and we have developed a form “twelve steps to define a project” to help frame the problem in that situation.

The second step is to build a databases of patents for a commercialization study like the algae biofuel study.  To build the database, I typically employ one of three commercial patent sources (PatSnap, Delphion or Micropatent) for bulk patent data.  Do you have a favorite source of bulk data?  Care to share it?

Building a strategically usefully broad patent database involves a little research first.  It helps to better understand the process for making algae biofuel as process keywords can be extracted with relative ease.  Fortunately, a Google search reveals multiple process diagrams – Algae Biofuels: The Process – among many others.  Other keywords come from simply reading articles, publications, patent and posts about algae biofuel.   For this project, the National Algae Biofuel Technology Roadmap was an unusually compact source of keywords to form main patent search strategies.

For the algae biofuel strategic technology assessment, we employed the vocabulary below in multiple crisscrossing, overlapping, full-text search strategies to build the strategic technology assessment database for algae biofuel.

azlgae biofuel search strategy

Search Strategies for the Algae Biofuel Database

The result was a database that contained a total of 11,934 patents and applications from the US, EP, WIPO and from the Abstracts of Japan.   We quality checked the database to see that it contained the companies we expected to see and that it contained the ideas we expected. to see.  The algae biofuel database passed our tests and we declared it “fit for study” and expect it to provide strategically useful insights.

algae biofuel patenting activity

Patenting Activity from Algae Biofuel Database

To gain insights into algae biofuels, we must make measurements in our database.  Our first measurement is the plot of  patenting activity from the algae biofuel database.    The chart (right) shows a strong and current interest in commercializing algae biofuel products.  The algae biofuel area with 11,900+ patents  is not really small, but it is probably not yet “worked out”. The chart suggests that those organizations who are sitting on the sidelines waiting to come into the area should consider moving soon or risk exclusion by current players.

Algae Biofuel Patenting Agency Pie Chart

Algae Biofuel Patenting Distribution

The algae biofuel patenting agency distribution pie chart (left) shows that interest in algae biofuel is worldwide.  This chart also suggests that organizations that are monitoring for the right time to become involved might consider moving soon.

Our initial measurements show that our database of patents is robust as it contains he key ideas and the key companies.  The area is not too big to participate if you are not already in the game.  Our first very simple charts show that the algae biofuel space is  in rapid growth.  The growth is not confined to the US, but is worldwide in scope.   So, the sideline sitters be warned.  Monitor the algae biofuel space closely or miss the opportunity to participate in an emerging growth opportunity!

With all these preliminaries behind us, we are ready to delve deeper by using text clustering to discover relationships among the words in the database and by using categorization and segmentation to measure and visualize the key technology trends that can make or break product development efforts.

Emerging Tech INSIGHTS invites you to browse the algae biofuel technology landscape with us as we explore the space.  Click the link. Fill in the brief registration and browse the technology landscape model FREE.

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Algae Biofuel – A Strategic Technology Assessment

Gasoline prices are (at the time of this post) $4.30 per gallon in  my neighborhood, high enough to be inhibiting the economic recovery worldwide.  The US response is to open off-shore drilling permits despite the fact that it takes years and years to reach meaningful levels of production.  Perhaps it is finally time to consider algae biofuel as a viable green energy liquid fuel alternative!

algae biofuel futures

algae biofuel

Production of biofuel starts with biomass. Many plant sources are currently being investigated including corn, soybeans, sunflowers, grasses and algae among other starting materials.

The National Algae Biofuel Technology Roadmap released in December 2008 lists several advantages of algae for the production of algae biofuel.

  • Algae offers high biomass yields per acre of cultivation. In fact, some estimates suggest that algae can produce nearly 10 times the amount of oil per acre compared to the next contender, palm oil.
  • Algae cultivation does not need to compete with arable land and nutrients used for conventional agriculture.
  • Algae can grow on waste water, produced water, and brackish or saline water, reducing the impact on freshwater supplies. Indeed one economic analysis suggests that waste water credits would positively impact profitability, an argument for starting sooner rather than later.
  • Algae can recycle carbon from CO2-rich flue emissions from stationary sources, including power plants and other industrial emitters.
  • Algae biomass is compatible with the production of a variety of useful products including algae biofuel or algae biodiesel AND other valuable co-products in food, medicine and other areas.

The question for us is whether algae biofuel is ready for commercial development.  The National Algae Biofuel Technology Roadmap which was published in May of 2011, seems to suggest that years – even decades – of research may be needed before algae biofuel is ready for commercialization.   The roadmap foresees massive research projects despite a large DOE Aquatic Species program which issued its final report in 1998.

Interestingly, BiofuelsDigest reports that the Department of Defense received 20,000 gallons of advanced algae biofuel and algae biodiesel in 2011 from Solarzyme.    CnetNews reports that the Navy intends to purchase 50% of its fuel as biofuels by 2020.   See YouTube videos of military vehicles running on biofuel (1 or 2).

So what is the commercialization status of algae biofuel?

Is algae biofuel ready for prime time or will algae biofuel remain on the sidelines for another decade?

To assess the commercialization status of the algae biofuel, Emerging Tech Insights has built an algae biofuel technology landscape (patent map) and will be reporting  the results of our strategic technology assessment of algae biofuel as posts in this blog.  The purpose of our assessment will be to answer several key questions.

  • What is happening in algae biodiesel or algae biofuel technology development?
  • What new players have entered in the last 12 month? What are they doing?
  • What are the technological barriers? What solutions can we see now?
  • What companies or organizations or universities could be combined to accelerate the algae biofuel or algae biodiesel area?

There seems to be a consensus that Algae Biofuel may take time to develop

BUT……  I WONDER what would happen

IF we DECIDED that algae biofuel or algae biodiesel were

NEEDED NOW to reduce the economic impact of foreign oil.

COULD IT BE DONE QUICKLY?

It is my hope that the information in our strategic technology assessment, the commentary provided in this blog and FREE ACCESS to the data from which this assessment is drawn will help to change the tone of the discussion from

FROM algae biofuel or algae biodiesel might someday be viable

TO we can do algae biofuel shortly IF we put our minds to it.

You are invited to browse the technology landscape model at your leisure and to follow the development of the analysis on Emerging Tech Insights’ blog.

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Biofuels use trending upward. Energy use trending downward.

The Biofuel War Blog reports on a US Energy Information Report.  Apparently, biofuel use is up – not too much, but up.  In addition, total energy use in the US is down.   Once again, there is hopeful news in alternative energy, biofuels area.  Perhaps the time is really coming when renewable sources will be considered legitimate contenders for feedstock for the chemical and energy industries.

You are welcome to browse our algae and biofuels technology landscape model on the Emerging Tech Insights website.  More analysis is planned.

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Clean Energy Trends – Worth Reading!

I just came across an interesting report, Clean Energy Trends 2011.   Finally, some positive news on alternative energy growth.  It is occurring!

Their analysis matches what we see in the technology development area.  See page 3.  They expect the biofuels market to double in the next decade and other areas to grow as well.

Keep your eye on this green tech space.  It is our future.

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Innovation Management

I recently found an article by Krisztina Holly,Vice Provost for Innovation at the University of Southern California and the Executive Director of the USC Stevens Institute for Innovation.  In particular, I’d like to call to your attention the IMPACT:Innovation Model Program for Accelerating Commercialization of Technologies.

As we in the US talk about “growing” our way to new jobs Ms. Holly’s proposal is important.  She correctly spots the gap between university innovation and a “fundable” commercial entity.  While her focus is the university environment, the issue is really broader than just the university.  Perhaps the proposal that she has made for her university could be broadened to technology developments in non-university areas as well.  I certainly wish the program well and hope that the ideas can help fuel the “innovation recovery” that we need in the US.

I believe that one component of the innovation recovery is technology mapping and competitive technical intelligence.  The techniques allow logical partnerships to be quickly identified and the techniques are more that helpful in guiding commercialization strategy development.

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CTI: a benefit to Major R&D Challenges

This week, I received my copy of R&D magazine which contained an interesting article titled “Global Researcher Survey“.   Despite the survey’s limited size and fairly small response rate, the results, it is interesting for me to notice the top concerns of researchers across the world.

1.  Limited Budget. For me this was a been-there-done-that problem.  My program budgets in the two major corporations for which I worked were always seriously lean. To me, this means that you must know what you need to do before you do it.  Planning becomes the key.  Literature and patent mining become key to knowing which path to take before putting any solutions into any test tubes!   Competitive technical intelligence (CTI) and R&D project or R&D program planning are keys (in my opinion) to dealing with limited budgets.

2.  Development Time. As a research and development scientist in two large companies, the biggest time waster for a project team was scope drift.  In other words, not know what to build and all of your technical options for achieving product design specifications before you start,  It’s planning and forecasting and foresight again.  Here too CTI can provide time saving solutions.  If you start by really knowing what has been done by others, it is more efficient to design around problems that you will face on your development.

3.  Competition. Knowing what your competition is doing can be difficult and if done incorrectly it can be ethically dangerous.  Here again, for new product research and development, a well organized competitive technical intelligence function can provide the over-the-horizon look and information that is (was for me when I was in the lab) often lacking.  As scientist, we thought we “knew the area”, but when the area was 10′s of thousands of patents, we really needed help.  CTI was the answer.

4.  Collaboration. Finding meaningful collaborators is not as easy as one might like.  However, a good technology landscape can help us find an expert with whom we can talk.  A good patent and/or scientific literature landscape can identify associations.  Network display tools and co-author and co-citation analysis are ideal tools to spot collaborations by competitors and to find collaborators for your project.

5.  Cost Savings. Cost savings and limited budgets go hand in hand.  The both argue for better information before you start working and for better planning.  Competitive technical intelligence and technology landscaping were certainly critical tools for me when I faced these continuing issues.

6.  Technology Solutions. Technology solutions and understanding competitors are interlocked problems.  A good technology landscape map will show HOW others are investing.  It enables comparisons (measurements) of technological activities among all competitors.  With comparison measurements in place, you have the data to manage technology solutions to avoid IP problems, development bottle necks and many of the time wasters and budget busters of most R&D projects and new product developments.

7.  There are more concerns in the survey.

In summary, I’ll argue that competitive technical intelligence methods and patent mapping or technology landscaping methods in particular are key solutions to some of the most vexing problems the researchers listed in R&D Magazine’s Dec 2010 article.

At EmergingTechInsights.com, we practice what we preach.  We are beginning to develop models ( technology landscapes ) of the green energy space.  Our first model – algae and biofuel – has been released for viewing (free).   Sections of the blog will be devoted to the application of CTI methods in this emerging new technology area.

Join the group.  Learn from what we publish.  Apply the knowledge to your projects.  Ask for consulting help if you need it.

Spread the word.

Competitive Technical Intelligence

shall not long remain

the best kept secret on the planet!

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New Algae & Biofuels Model Available

In May 2010, the national technology road map for algal biofuels was published.  The report lists several advantages for algae in biofuel production.
• High area productivity
• Minimizes competition with conventional agriculture
• Utilizes a wide variety of water sources
• Recycles stationary emissions of carbon dioxide
• Compatible with integrated production of fuels and co-products within biorefineries

At the same time, the report outlines many years of research and development before algal biofuels can play a significant role in reducing the world’s dependence on fossil fuels.

But I wonder . . . . . . . I really wonder . . . . . . . what would happen if we approached the problem with powerful urgency and a desire to make algal biofuels a viable product today?

In subsequent posts, we will use the algal biofuels technology model at Emerging
Tech INSIGHTS to explore the possibility of a product development in algae and biofuels.  You can explore the model yourself by clicking on the link and signing in to access the free model.

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