The purpose of Emerging Tech Insights (ETI) is to promote the use of technology forecasting methods in new product development and innovation management through publications, seminars and some freely available technology models of hot, emerging new technology areas.   IF you are able to incorporate and use the ideas presented, my experience shows that you will be able to make faster, less biased, more accurate, more cost-effective R&D program decisions!

In the early 1980’s I was taught that I could foresee new products by a company if I understood what tools were in their tool box.  Mapping patents and science provides a uniquely accurate picture of an organization’s tool box.  The right visualizations and the right measurements let you foresee – forecast – accurately what is going to happen in product development for an area 1-4 years in the future.  This is a bold claim, but it has worked for me for the last 30 years.

In the 1990’s and 2000’s, the tools for technology forecasting have proliferated and improved dramatically.  BUT…technology forecasting remains the best kept secret on the planet.  The ideas are just beginning to be incorporated into MBA classes and are not yet routinely taught to scientist or engineers. The idea of measuring technology evolution trends the same way you measure a group’s financial performance is in its infancy!

Emerging Tech Insights hopes to help you discover the secrets of technology mapping and technology forecasting.  We hope to show you how to use the best kept secret on the plant in your new product development and in your innovation planning efforts.

Get on board.  See how we visualize, measure and forecast technology changes and new products.  Learn from us and improve on the ideas!

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